Good book for what we do. Please read the following review.
Tom Ralser is well-known in the nonprofit world as the pioneer of incorporating an ROI approach to fundraising. As a nonprofit consultant who has been involved in dozens of fundraising campaigns, I can attest first hand to the power of this approach. When a nonprofit can effectively demonstrate its impact and value on the communities and constituencies it serves, prospective sources of funding will "invest" (rather than donate) vastly greater resources to that organization. There is intense competition for funding. The nonprofits that incorporate notions of measurability, accountability, and return-on-investment into their fundraising efforts have a huge leg up in that competition, especially when it comes to securing corporate, foundation, and government funding.
"ROI for Nonprofits" is an excellent tool for anyone in the nonprofit sector or anyone involved in fundraising. I'd venture to say that it's even a worthwhile read for anyone who makes charitable contributions or investments to nonprofit organizations of any kind. I've seen the principles espoused in this book in action and the results are clear. The ROI approach really is the key to enhanced nonprofit sustainability. And "ROI for Nonprofits" is the clearest and most complete treatment of the subject I've ever seen, written by the preeminent expert in the field.
Matt
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